Red Dirt Hat Co. Presents the 2019 Brandon Jenkins Legend Hat
Everyone in the Red Dirt music scene knows that it’s all really more about being a family, having each other’s backs and helping one another out more than it is actually about the music. The Red Dirt community has always supported each other in both big and small ways, holding one another up when their brothers and sisters need someone to lean on.
So it’s no big surprise that Ryan Johnson and Justin Brown chose the name Red Dirt Hat Co. for their business, because they also seem to embody these very traits.
The Red Dirt Hat Company based out of Art, Texas, was formed by the two friends in 2016 after befriending Stoney LaRue and deciding they wanted to get into making hats. It started as a side project with the guys just wanting to see where it could go and now the company is in full force. They ship to multiple retailers all over Texas, throughout Oklahoma, Alabama, Louisiana, Arkansas and Mississippi. They have some big retailers carrying their product and everything that they have designed is available on their website as well.
“We’re trying to make it a little easier for people to find our product. We really push to promote Red Dirt music, we kind of have become one big family with artists that we get involved in and that’s been really exciting. It’s a learning experience so we’re promoting as much as we can and taking part in events which is a really neat part of working for a company like Red Dirt Hat Company. That’s how we got the ball rolling and it’s just grown tremendously. We’ve been blessed. It’s definitely picking up and people are blowing us up every day with ideas and things we should do,” said Marketing Coordinator Amanda West.
The company has gotten to sponsor and take part in many different kinds of event over the last couple of years.
“We’ve done Mud Nationals, we did the grand opening for a 4 wheel off-road event, and music festivals. We’re doing the Dolly Shine reunion tour, we’re a sponsor for that. The Brandon Jenkins benefit last year, we were a big supporter of that. There’s a few east Texas, like Red Dirt BBQ a few events in that part of the woods. We have a trailer and a set up that we sell out of. Last year we did Vet Fest for Veteran’s,” said West.
Speaking of Brandon Jenkins, the Red Dirt Hat Co. has put out the Red Dirt Legend hats as well. These hats were actually designed with Brandon right before he passed away from complications during heart surgery last year.
“Ryan and Justin met Brandon through Stoney and they started talking back and forth. Every time we had a new hat come out, we would send him a new one. Well Brandon’s head was a little bit bigger so we had to custom make a hat for him. As we were sending hats back and forth Ryan and Brandon started talking and Brandon pitched the idea and said, ‘Hey I think I want you guys to do our merch as far as my hats. I want you to do a hat that is Red Dirt Hat Co. and Brandon Jenkins’. So Ryan got to drawing up some ideas, and this was right before Brandon had gone into the hospital,” explained West.
“Ryan had some sketches put together. The thing about the Red Dirt Legend hat was that everything was thought out, I mean the number of trees in the background and the number of mountains and things like that. That amount of detail doesn’t always go into putting any other hat out there, but for Brandon they really wanted something perfect. A sketch was sent over to him and Brandon said ‘I don’t want it to say Brandon Jenkins, I want it to say Legend and I want it to say Red Dirt Hat Co. on the hat. I want to support you guys because you support me’. So the sketches were ready and they were at the point where we were going to have hats ready for him after he left the hospital. That’s when things took a turn”
However Johnson and Brown were really adamant about wanting to continue with the project because Brandon had loved the sketches that he saw and he was gung ho about it. They asked themselves, ‘what can we do to give back or to help with the financial burden and to help continue his legacy?’
That was when the big benefit in Ft. Worth being put together, which was a huge success. Red Dirt Hat Co. got in touch with Brandon’s management and said ‘Let’s go ahead and do this legend hat and we’ll do as many as we can and we’ll see what goes on from there’.
“The hats weren’t actually ready for the benefit but we put together some wristbands that said ‘Be the Revival’ and set up a table. People were so excited about the Legend hat, everyone wanted to know when they would be ready and how they could get one. It’s almost like an everyday thing people asking how they can get the Brandon Jenkins hat. But there’s only so many made. We were able to financially help with that hat for them though, and that was great,” said West. “It’s really neat that so many musicians wear that hat, it blows my mind that some concerts where you think wow I would have never even thought that Brandon Jenkins would have touched them and yet there’s his hat.”
They put out the original in March of last year and that was in a grayscale pattern. Then they reached out to Jenkins’ team and asked, ‘what do you think about the idea of us doing a hat every year honoring him, doing the same hat but changing up some minor details?’ They were excited about that idea and the 2019 hat was created and released on Feb 1st. There are only a limited number available, so you will want to get your hands on one ASAP.
Kim Scobee, a member of Jenkins’ management, had only good things to say about the hat and the Red Dirt Hat Co.
“They have been so good to us. They finished the design they started with Brandon and then released it as a tribute when he passed. They released the design for this year, and they continue to donate profits from the sale of the hats to us. Nobody asked them to do any of that. They’re just good people who do good things,” said Scobee. “Brandon never wore his own merchandise, but I think he would’ve been proud to rock the tribute hats.”
The Legend hat is such a wonderful way to honor Jenkins and his music legacy. It’s such a great thing to see people who come together to show support and love for our fallen stars. This definitely is what being a part of the Red Dirt family is all about.
“The neat thing about Red Dirt Hat C.o is that we are such a family. We’re not a huge corporation, everything is about faith and family to us. We support people who support us, and that’s been the neatest experience with being a part of the team at Red Dirt. You don’t have to be a Grammy winning recording artist for us to want to bring people onto the team. We want to help those that we can, in any way that we can. That’s really the reason that we do things the way that we do them,” Said West.
You can visit the Red Dirt Hat Co. website at www.reddirthatco.com as well as all of their social media accounts.